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A Shoppers Psychology to Guide Your Visual Merchandising Efforts

2017-07-19T16:56:54+00:00

Visual merchandising can make or break a business. Retailers usually take advantage of the five human senses to dictate to a large degree the consumer experience while in the store. Hearing; Back ground music sets the tone when a customer walks into the store and is perusing through the aisles. Smell; Aromatic scents are

A Shoppers Psychology to Guide Your Visual Merchandising Efforts 2017-07-19T16:56:54+00:00

Is Entrepreneurship Still Alive: 3 Common Mistakes in Modern Business to Avoid

2017-07-19T14:19:41+00:00

Are you consider yourself as an entrepreneur in this highly competitive business world? If yes, read these 3 common mistakes every entrepreneur should avoid!We can deny the fact that something has happened to entrepreneurship and entrepreneurs over the last couple of years, and it may not be for the better. Why is that?For every successful

Is Entrepreneurship Still Alive: 3 Common Mistakes in Modern Business to Avoid 2017-07-19T14:19:41+00:00

Customer segmentation

2017-07-19T14:22:26+00:00

Customer segmentation is the dividing of a firm’s customers into groups based on the resemblance they have on any dimensions relevant to your business. The dimensions could include channel preference, customers’ needs, customers’ profitability or their interest in different products. Segmentation doesn’t have to be difficult. Always start with asking yourself this simple question:

Customer segmentation 2017-07-19T14:22:26+00:00